Metro Eye

Why Buy Polarized?

The summer solstice is this Saturday, which officially marks the first day of Summer- the season of all-day sunshine! In order to protect your eyes as best as possible from the sun’s strong, damaging UVA and UVB rays, we recommend wearing polarized sunglasses. Now, when you think “polarized”, you’re probably thinking 2 things:

• Polarized shades are “better for you”.
• Polarized sunglasses are “more expensive” than non-polarized.

But what you many not know is WHY these things are true! We’re here to fill you in…

Why Polarized Lenses are “Better for You”
We are able to see objects around us thanks to reflection (the way light bounces). Most object surfaces are uneven, so the light actually scatters as it bounces around all the dips/curves/peaks of the object. But, when light hits a totally smooth or totally shiny surface, the light stays together and reflects one “extreme” angle. If that light happens to hit your eyes directly (say when you look at the hood of a car, or when you’re tanning in front of a body of water, or –dare we bring this up- a hill of freshly fallen snow), you get hit with glare, which are simply super intense, vertically aligned waves of light. Polarized lenses filter out the glare.

To see polarization in action, compare the view through a polarized vs. non-polarized lens on a sunny day. Polarized lenses provide not only a clearer image in general, but the glare off of smooth, shiny objects will be reduced if not eliminated entirely.

Screen shot 2014-06-13 at 1.21.08 PM

Why Polarized Lenses Are “More Expensive”
The manufacturing of polarized lenses is more complex than non-polarized lenses. Polarized lenses contain a special chemical film fixed within where molecules create horizontal openings through which light can pass (like blinds on a window). Since light from intense glare is vertically aligned, that light cannot pass through the horizontal “slit” openings and thus gets filtered out- saving your eyeballs from a hyper-concentration of damaging UV rays.

Don’t forget! If you normally wear prescription lenses, prescription polarized sunglasses will be extra beneficial. You’ll have optimal vision AND the protection from glare!

We carry dozens of polarized eyewear selections at Metro Eye! Come try some on for yourself and see what look you prefer. Take a pic of your favorite one (or 2!), upload it to Instagram and tag #improvingvision for your chance to win the frames FREE! Hurry- contest ends June 30th. We pick a winner July 1st!

No Instagram? No problem! You can still enter to win- see a stylist for details.

10 Years In: 10 Things to LOOK Forward To In 2014


As we officially close the book on our first decade of business (wow!- time flies), we can’t help but feel SO grateful for all of the people that have helped us come this far- namely, our incredibly loyal customers like YOU!

Metro Eye has, since day one, had a mission to provide the Greater Milwaukee Area with the finest professional eye care and the city’s most luxurious and exclusive eyewear collections. Throughout the years, as we’ve continued to grow, you’ve stuck with us, offering feedback along the way that has allowed us to evolve and continue serving you with the level of attention and quality of product you expect and deserve.

As we look ahead to the next chapter, here are 10 excEYEting things to look forward to…

New Address

  • Starting June 03, 2014, you’ll find Metro Eye at 325 East Chicago Street- 1 block south and 2 blocks east of our existing location! All other existing contact info will remain the same.

Better Parking

  • The public lot kitty-corner from our new store (Chicago St. and Milwaukee St.) means you’ll never have to worry about street parking again!

Less Stairs!

  • We are (actually) street level! Our new location is on the first floor of the Timberworks building and you’ll be able to walk right in to our eyewear boutique.

New Doctor

  • The new space and technology is allowing us to welcome Optometrist, Dr. Nathaniel Harkins, to our group! Dr. Harkins comes to Metro Eye from right here in the Greater Milwaukee area. He earned his undergraduate degree at the University of Wisconsin- Madison and his Doctorate of Optometry from Southern College of Optometry in Memphis. When Dr. Harkins is not inspecting eyeballs, he enjoys outdoor activities like waterskiing, cross-country skiing, attending music festivals, fishing internationally, and cooking authentic Memphis BBQ!

More Exam Rooms

  • In order to serve everyone with the absolute best service and equipment, we have installed more exam rooms in our new location. More exam rooms = more appointment availability.

New Designs. New Designers

  • Many of the designers we currently work with, including Colors in Optics and iGreen, will be significantly expanding their product selections at Metro Eye. We’ll also be able to bring in brand new designers that will supply us with never before carried frames! Stay connected for more details…

Different Products. Different Prices.

  • One of the goals in opening our new location is to offer more eyewear products that appeal to a variety of lifestyles and budgets. Whether you’re ready to invest in a totally custom frame, or you need a low-cost solution that still looks like a million bucks, we’ll have it all- and everything in between!

Easier Access to Eyewear

  • Our expanded space allows us to have significantly more display space meaning more access to more glasses. All of our frames will be out in the open and customers are strongly encouraged to try them on!

More Rewards for staying connected on social media platforms like Facebook, Instagram, and Twitter J

  • Just trust us on this one… you do NOT want to miss out! You can like us on Facebook by searching Metro Eye, follow our Instagram handle, @metroeye, and follow our Twitter handle, @metroeyemil. It’s that easy!

MORE of what you know and love about Metro Eye already!

  • Metro Eye is so much more than innovative technology and new products. More than anything else, we remain totally committed to offering the best service and experience in the optometry and eyewear industry. Friendly faces to greet you, a comfortable atmosphere, and honest, open dialogue about your eye health will ALL follow us to our new home down the block. We hope you do, too!

Let’s Talk LASIK: Is It Right For You?

According to the FDA, well over half a million people a year have LASIK (laser in-situ keratomileusis) surgery performed as a means of correcting a vision defect. Perhaps you’ve even considered ditching your glasses or contacts in favor of this more permanent, revolutionary solution. Here are 5 ways to really determine if LASIK is right for you:


1.     You’re SUPER motivated!

Even though LASIK is low risk, the procedure is still surgical and should be taken seriously. Like any surgery, the preparation and recovery process can feel fairly intense. Prior to surgery, the FDA requires that you remove soft contacts for 2 weeks (3 weeks for hard contacts). This represents minimum times and in reality it could be longer depending on the condition of your cornea. After surgery, you may experience discomfort for the first 24-48 hours and it can take as long as 6 months for vision to fully stabilize following the procedure. Also, since LASIK is an elective procedure, few insurance companies will cover it in their plans. This means you’ll be paying out of pocket. Costs can vary from $1,000 – $2,500 per eye.

2.     You have healthy eyes.

Seems counterintuitive, right? “If my eyes were healthy, I wouldn’t need LASIK, right?” Not exactly. There is a difference between poor vision and misshapen, unhealthy eyes. A fluctuating prescription, persistent dry eyes, cataracts, or overly thin cornea formation will all deter a doctor from performing LASIK. During surgery, the laser will gently reshape and thin out the cornea so the corneal shape and thickness of your eyes will need to be normal in order to have the procedure completed. We will determine the overall health of your eyes during our initial consultation and pre-operative exam.

3.     You have a healthy body in general.

Certain factors that have nothing to do with your eyes can also affect your chances of being approved as a “good candidate” for LASIK. If you are currently pregnant, have autoimmune or immunodeficiency diseases, Collagen Vascular diseases, Rheumatoid Arthritis, or Lupus, or are an active user of the drugs Accutane or Coradarone in the past 6 months, you will likely not be approved for the procedure. As is the case with consideration for most surgeries, it’s best to be as healthy and drug-free as possible before undergoing any treatment.

4. Your prescription is right.

If your current prescription addresses an inability to clearly see things that are far away (people with myopia, or near-sightedness), you may be a good candidate for LASIK. However, the treatment has also been shown to work well for people who have astigmatism. LASIK can be very effective for correcting distance-related issues. But, if your vision issues are more a matter of general blurriness due to aging, or you squint when you read (people with presbyopia), then LASIK will likely NOT correct those issues. In that case, you’ll want to consider a prescription for reading glasses.

5. You have considered other options…

…and you still want to schedule an initial consultation! There are LOTS of options out there if you’re dying to get rid of your frames or contacts. Talk with Dr. Jankowski or Dr. Zaporski about the Visian ICL or Refractive Lens Exchange, a new technology that implants an intraocular lens via traditional cataract replacement lenses or Lifestyle Lenses.

If you’re ready to talk LASIK with one of our optometrists, we encourage you to visit for more details (you can even view an informational video made by our friends at the Hale Vision & Laser Center)! 

The Doctor Is In: Getting to Know Dr. Amy Jankowski

Amy JankowskiQ: When did you first know you wanted to be a Doctor of Optometry?

I had graduated from undergrad with a Bachelors in Biology, with the intent of doing something in the medical field. However, I just wasn’t finding the right fit even after volunteering with PCP, physical therapists, burn unit docs, and pharmacists. I had graduated and I simply needed a job so I applied for a job as an optometric technician. I was at the job for 2 wks and realized that Optometry was what I wanted to do. I took that year after graduating with my Bachelors degree to get married and apply to Optometry school.

Q: What do you enjoy most about the profession?

The people. I love playing detective and figuring out why a patient had a certain complaint and the most effective way to relieve their symptoms.

Q: What’s your favorite thing about owning a business in the Third Ward?

Watching the Third Ward grow. It has been almost 11 years since we opened our doors and I never dreamt that the Ward could evolve into such an amazing hot spot. I would like to say I saw it all coming, but the evolution of the Third Ward is amazing.

Q: What is the biggest obstacle you’ve had to overcome as a business owner since opening in 2003?

My age and lack of a business background. I was younger than 30 when Metro opened its doors and I had a lot of people doubt whether or not we could make it. When people looked at me as a young person with no business background taking on a business venture, they really didn’t give me much of a chance at survival. Luckily, I’m stubborn and had some really good advisors to help me through the early years.

Q: What’s one serious eye issue that people don’t take seriously enough?

Damage to eyes from an unhealthily lifestyle. Smoking, diets insufficient in adequate nutrients and UV damage can all cause progression of serious eye disease such as macular degeneration. I try to educate all my patients that the three most important things they can do are:

1) Don’t smoke.

2) Eat lots of colorful fresh food (antioxidants).

3) When outside, wear hats and sunglasses all the time.

Q: What’s one eye issue that makes patients especially nervous but is actually a quick fix?

Turning 40-something and experiencing blurry vision for near tasks. People, especially those who have never needed glasses, tend to think they are going blind. In reality, it’s no big deal. We just need to figure out what’s the easiest way for them to deal with the change. It might be wearing reading glasses, bifocal glasses, bifocal contact lenses, or, for some people that are in denial, just confirming there is no eye disease and letting them push through for another year.

Q: How does it feel to be voted BEST Eye Doctor in Milwaukee for 3 consecutive years?

Hard to believe. I don’t think I am doing anything amazing, just trying to resolve the issues my patients have. It’s fun to figure it out.

Q: What are you looking forward to most at this year’s Spring Trunk Show?

Adding some new frames to my own eyewear wardrobe. It’s an addiction just like shoes!