Vision Expo East Is Back!

Last September our fantastic Optical Stylist Lu took you with her on her trip to the Las Vegas International Vision Expo. You saw the newest frames, colors and styles from leading eyewear designers like Bevel, Anne & Valentin, Lindberg and l.a.Eyeworks. And better yet, she brought them back to Milwaukee to keep you looking better Read the full article…


Fighting Eye Conditions We Can’t See

March is Save Your Vision Month and a great time to focus on the things we can’t see, such as glaucoma or cataracts. Many people think that since their vision is clear they don’t need to see an eye doctor. What they don’t know is often eye diseases can develop and not produce symptoms before it’s Read the full article…


The 21st Century Eye: Three Ways to Protect Your Vision

Everywhere we look, we’re reading, shopping, banking or being entertained online on digital devices small and large—at work, at school, at play and on our way in-between. In fact, according to the American Optometric Association’s (AOA) 2014 American Eye-Q® survey, 55 percent of adults use computers, smartphones, tablets or other handheld devices for five or Read the full article…


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