Category Archives: Lens Trends!

Today, people who need corrective lenses have more fashionable eyeglass choices than ever. Whether you are into bold or neutral colors, classic or unique textures,...

Milwaukee winters are usually long and cold, which makes springtime around the Third Ward so special. Soon the sunlight will melt the snow, and the...

It’s finally here… The Las Vegas International Vision Expo! As the seasons change, so do the fashions. That's why we’re sending our fantastic optical stylist...

Handcrafted with German engineering and precision, ic! Berlin’s revolutionary frame design has been dazzling the eyewear market for almost 20 years. Using sleek materials like...

You set your alarm clock for 6:00am every morning, but inevitably end up pressing the sleep button once, twice, three times. Does this sound familiar?...

Remember the first time you watched a high-definition movie? The color and the clarity made it hard to watch anything in standard-definition ever again! Now,...

This past weekend Lu once again hit up the Las Vegas strip for a few fun-filled days of everything eyewear at the 2014 Vision Expo…

Whether you love your grandparents or are a grandparent yourself, it is important to pay attention to your vision as you age. You remember to...

Whoever said you can have too much salt clearly wasn’t referring to Salt. Optics. Established in 2006, Salt. Optics is “an independent lifestyle company that…

Seeing is believing. However, common patient misconceptions can prevent them from taking the plunge into progressive lenses, also known as “no-line bifocals.” As Milwaukee’s leading…