The Journey Of A Hoya Lens

Ever wonder what goes into making your new lenses? This video shows us from start to finish the process of bringing your frame and lenses…

Sassy and Unique!

Beth loves her current glasses but was in the mood for a different look. This gorgeous, semi-rimless Alain Mikli was the first frame we tried…

Contacts for Elephants? Really?

And you thought you had seen it all ....a 45-YEAR-OLD Asian elephant at Amsterdam’s Artis Zoo has become the first elephant in Europe to be...

Winter Sports Eye Protection

Winter sports season is here; with the popularity of snowboarding and skiing in Wisconsin eye injuries are common. One reason is the glare from the...

Customized by Claudine

Claudine is wearing a frame she customized to be all her own. She chose the unique edgy shape and hand picked her colors. She added...

Amy is Wearing the new Relax Lens

Shamir Relax™ – no, it’s not a lens infused with caffeine and it doesn’t come with a lifetime supply of coffee either.  But it does…

Eating for Eye Health

Have you had your spinach today? The savory dark-green leafy green, among many vibrantly colored vegetables and fruits, is frequently overlooked, and often nonexistent on the plates…