We will be closed Saturday April 27th for Staff Appreciation.
Using the latest technological innovations in design, Rudy Project has been a leader in sports eyewear for 27 years, and prides itself on elevating the performance of active people around the world, from professional athletes to weekend warriors. More than just a brand, Rudy Project has developed a community dedicated Read more…
The summer solstice is this Saturday, which officially marks the first day of Summer- the season of all-day sunshine! In order to protect your eyes as best as possible from the sun’s strong, damaging UVA and UVB rays, we recommend wearing polarized sunglasses. Now, when you think “polarized”, you’re probably Read more…
Believe it or not, spring is quickly approaching. Even though warm weather doesn’t seem possible after this winter, let these Spring Eyewear Trends brighten up this never ending weather. Whether you’re a sparkling diva, a hippie at heart, or a west coast wannabe, this year’s Spring Eyewear Trends have something Read more…
Nothing is more important to a surfer than sight. So, it’s no surprise that Paul Frank sunglasses has teamed up with legendary surfboard maker Robert August to create some “extremely” limited-edition surfboards emblazoned with “Julius,” the brand’s recognizable monkey logo. Together, the two make perfect sense: August has Read more…
Is something holding you back from improving your golf score? Does your child always seem to be just a couple steps short from the soccer ball? Vision, just like endurance and strength, is an essential component of how well you compete. There is much more to vision than just seeing Read more…
Winter sports season is here; with the popularity of snowboarding and skiing in Wisconsin eye injuries are common. One reason is the glare from the snow can make it very difficult to see where you’re headed. According to Vision Service Plans; The surface of our eyes often become irritated by Read more…
I received the dreaded phone call from my oldest sister this weekend. The conversation started like this “don’t freak out, but I have to tell you something”. Immediately I thought of her three beautiful kids, as any mom would, but she said they are all just fine and as rambunctious as Read more…
Is there any better way to spend a weekend than hitting the slopes and enjoying the exhilarating feeling of the wind on your face as you make your way down? Skiing is a wonderful sport, but many people don’t realize that while you are enjoying the snow covered mountains, the Read more…
Hello everyone! Spring is in full swing! The Milwaukee Brewers are playing at Miller Park, families are spending their time shuffling from one soccer practice to the next, and the kids are more active then ever. With all of these activities comes the risk of eye injury. The American Optometric Association Read more…
